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This site williamcooperltd.co.uk states the following, "William cooper ltd barnsley flat to pitch roof conversions." We observed that the webpage stated " William Cooper LTD are Britains leading developers and installers of flat to pitch roof conversion systems." It also stated " Based in Barnsley South Yorkshire, the company was established in 1973 and operates from a purpose built manufacturing and office facility. The directors and management have a proven track record of over 30 years providing flat to pitch roof solutions. By spanning wall to wall, the Capella." The header had flat to pitch roof conversions as the highest ranking keyword. It was followed by william cooper ltd barnsley, over roofing, and flat to pitch which isn't as ranked as highly as flat to pitch roof conversions. The next words the site used was flat to pitched. roof problems was also included but could not be understood by web crawlers.